This is a graphic identity project. You must design the identity for a new kind of cultural destination. It will be a multi-sited brand that aims to broaden the public understanding of both art and design. The venues will place significant emphasis on exploring the boundaries between the disciplines, how frequently they intersect and borrow language from one another.

The identity will instill & promote a sense of ‘mother’ community across all the venues that offers a united mission & sense of purpose. But the identity also needs to also be adaptable and allow each individual venue to build a ‘micro’ community that feeds off and is inspired but the immediate locality.

I themed my brand around Birmingham's dance scene as the population is very University/ Student based, in addition I wanted to spread the awareness of endeared animals in conjunction with Birmingham's animal conversation program that I visited. The event is a 3 day workshop with 4 different styles of dance being taught with live performances and competition, bringing together a sense of community and group bonding.

Your task is to communicate a story or information about a collection of objects to a specific audience. In order to do so, you must identify two appropriate media through which to communicate your message. Above all, you must be able to communicate your enthusiasm for, and knowledge of, the artefacts you have chosen to investigate, including the information you discovered in the process.

For this brief I had created; a process document of how I came to my outcome, a publication on my collection of the Kimono and the history of it, also a 3 a2 poster designs that go with the publications I made.